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Privacy Policy

Latest updated at 03/11/2025

1. Introduction

We (GoAuto) respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and safeguard your information when you visit our websites (www.goauto.ai, pulse.goauto.ai, genia.goauto.ai) and use our AI-chatbot, SMS, email and outreach services (GoAuto Chatbot, GoAuto Pulse, GoAuto Engage). When we refer to “Services” in this policy, we mean all these offerings collectively.

2. Who we are

Our company: GoAuto (“we,” “us,” or “our”).
We are part of Westpoint Capital OÜ. [As listed publicly our legal entity is Westpoint Capital OÜ in Estonia]. 


Our headquarters: Tallinn, Estonia, and additional offices as listed on our website. 


Contact email for data-protection matters: hello@goauto.ai

3. Information we collect

a. Information you provide us

  • When you fill in forms (e.g., create an account, request a demo, use the chatbot, send messages) you may provide your name, email address, phone number, company information, lead data, message content, etc.

  • When you interact with our chatbot, email/SMS campaigns, or outreach platforms, we will collect the communications, responses and metadata (timestamps, status, etc).

  • If you import leads (e.g., into GoAuto Pulse), you may provide data about third-party contacts, subject to your compliance with applicable data-protection laws (see Section 9).

b. Information we automatically collect

  • Usage data: your IP address, browser type, operating system, referring URL, pages visited, interactions with our Services.

  • Cookies, web beacons, pixels and similar tracking technologies may be used to collect data about how you use our websites, how campaigns perform, etc.

  • Device or campaign-related metadata (for example, in email/SMS campaigns: open/response rates, deliverability, conversation records).

c. Information from third parties

  • We may receive information about you (or your leads) from third-party partners, integrations, publicly available sources or advertising networks.

4. How we use your information

We use your personal data for these purposes:

  • To provide, operate and maintain our Services (chatbot, SMS/email campaigns, outreach).

  • To manage your account, authenticate you, process your requests and send you service-related communications.

  • To measure and improve our Services: analytics, campaign performance, system monitoring, research and development (including AI/ML model improvement – see below).

  • To send you marketing communications (if you have consented or permitted us to do so) about our new features, offers or services.

  • To comply with our legal and regulatory obligations (e.g., data subject rights, record keeping, audits).

  • To protect our services and detect/prevent fraud, security incidents or misuse.

5. Use of AI / automated processing

Because our services (chatbot, outreach, SMS/email campaigns) rely on AI-based and automated systems, your data (including conversation transcripts, lead data, responses) might be processed in automated workflows (for example to generate responses, segment leads, create campaign content). We do not use your data to train generalized AI models beyond the scope of your use of our service unless explicitly stated and consented.

6. Disclosure of your information

We may share your information in the following situations:

  • With service providers, vendors and contractors who perform services on our behalf (hosting, analytics, communications, campaign platform, AI engine etc) under contract and confidentiality obligations.

  • With our affiliated companies (including Westpoint Capital OÜ) where needed to operate or support the Services.

  • When required by law or legal process, or to respond to claims or protect rights, property or safety.

  • In connection with a merger, acquisition, asset sale, or other corporate transaction, we may transfer your data subject to confidentiality and legal obligations.

  • With your explicit consent or choice (e.g., to integrate with third-party platforms, to share campaign data with you or your partner).

7. Data retention

We will retain your personal data for as long as your account is active and as needed to provide the Services, comply with legal obligations, resolve disputes or enforce our agreements. If you delete your account or request deletion, we will securely delete or anonymize your data, except where we need to retain it for legal or legitimate interest reasons.

8. Your rights

Depending on your location, you may have rights under applicable law:

  • Access your data, obtain a copy.

  • Rectify inaccuracies.

  • Erase your data (“right to be forgotten”) where lawful.

  • Restrict or object to processing.

  • Data portability.

  • Withdraw consent (where processing is based on consent).
    To exercise these rights, contact us at the address above. We may ask you to verify your identity before fulfilling requests.

9. Cross-border / international transfers

Our operations are headquartered in Estonia (and other offices such as Thailand, USA) and your data may be stored or processed in jurisdictions outside your home country. If you are located in the EEA (or other jurisdiction with data-transfer restrictions), we will ensure appropriate safeguards (standard contractual clauses or other lawful mechanisms) are in place.

10. Cookies and tracking technologies

We and third parties may use cookies, pixel tags, web beacons and similar technologies to collect information about your usage of our Services (for example to improve our website, to personalize the experience, to analyse campaign metrics). You may manage your cookie preferences via your browser settings.

11. Security

We apply appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, modification or destruction. However, no internet transmission or storage system is completely secure.

12. Children’s privacy

Our Services are not intended for children under the age of 16 (or other applicable minimum age in your jurisdiction). We do not knowingly collect personal information from children under that age. If you become aware we have collected information of a child under that age, please contact us and we will delete it.

13. Changes to this Privacy Policy

We may update this Policy from time to time. We will post the “Last updated” date at the top. If we make material changes, we will provide a more prominent notice (e.g., email or conspicuous notice on our website).

Questions?

Email us at hello@goauto.ai – we’re here to help.

goauto FLOW

Talk to leads. Answer questions. Close more with Flow. Handles FAQs, returns, product help, and lead routing through smart live chat that's always on.

goauto PULSE

Run SMS and email campaigns that actually convert. Bring back old leads, send reminders, handle support, and follow up — all from one place.

goauto ENGAGE

Follow-up and cold outreach that feel personal, not robotic. Reach leads by email or social platforms. Send timely and personalized messages.

View all services

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