Case Study

Automating B2B Operations for Nordic Refrigeration Solutions

See how Nordic Refrigeration Solutions automated product data integration and quoting to enhance B2B efficiency and customer satisfaction.

Tools: Custom Automations

Team size: 10 members

Customer: Nordic Refrigeration Solutions

Country: Denmark

Industry: Wholesale

Their challenges.

Nordic Refrigeration Solutions, a leading provider of commercial refrigeration equipment, required streamlined processes to efficiently manage product data and automate customer interactions, enhancing their B2B operational efficiency.

What they struggled with:

❌ Manual Data Handling

Constant manual entry of supplier product information led to frequent delays and errors in webshop updates.

❌ Outdated Product Information

Reliance on manual brochure creation meant customers often received outdated or inconsistent product details.

❌ Slow Quote Responses

Lengthy manual quote processes caused delays, negatively impacting customer satisfaction and sales conversions.

The process.

We first connected with Nordic Refrigeration Solutions when they reached out seeking solutions to streamline their internal processes. During our initial consultation meeting, held on-site at their facility, we met with their operations and sales teams to thoroughly understand their existing workflows, pain points, and business objectives.

Through detailed discussions, the key challenges quickly emerged: their reliance on manual entry of supplier product data was causing frequent errors and delays; creating product brochures manually was inefficient and often resulted in outdated material being sent to customers; and their quote generation process was slow, negatively impacting customer experience and sales effectiveness.

Together, we clearly defined their business needs and began crafting tailored solutions to address each of these critical pain points directly.

How we solved it with automation.

In collaborative workshops, we pinpointed inefficiencies in their existing workflows. We proposed targeted automations tailored specifically to their needs, focusing on streamlining data management and enhancing customer interactions.

Supplier Integration Automation
Automations now imports and updates product data directly into their webshop.
Brochure Generation Automation
Automations instantly creates updated, professional brochures from newly imported product information.
Real-Time Quotation Automation
Dynamically processes customer quote requests, calculates tailored discounts, and immediately sends personalized quotes via email.

“Automating our workflows has transformed how we operate. It’s significantly reduced manual labor, accelerated our quoting process, and greatly enhanced customer satisfaction.”

Jakob

Nordic Refrigeration Solutions

0 %

Faster product updates

New product data from suppliers now appears in the webshop within minutes — a 98% improvement over the previous manual process.

0 %

Reduction in quote response time

Automated quote handling cut response times from hours to minutes, increasing win rates on B2B inquiries.

$ 0

Estimated annual labor savings

By automating product uploads and quote generation, Nordic Refrigeration Solutions is projected to save over $30,000 per year in admin costs.

BOOK A DEMO