If you’re searching for how to send out mass text messages, the exact steps will always vary a bit from platform to platform. The core idea is the same everywhere (upload contacts, create a message, send to many people at once) but the interface, wording, and features differ.
Below, you’ll see the general process first, and then how to do it specifically with Pulse, Goauto’s AI-powered SMS and email marketing platform.
What You Need Before Sending Mass Texts
Before you hit “send,” make sure you have:
- A compliant list of phone numbers (people who have agreed to receive SMS marketing)
- A dedicated SMS platform or marketing tool (like Pulse)
- At least one sending number (via a provider such as Twilio or SignalWire, connected to your platform)
- A clear goal: promotion, update, reminder, launch, or nurture touchpoint
How Mass Texting Works in Most Platforms (High Level)
No matter which software you use, the flow usually looks like this:
- Import or sync your contacts
- Create a segment or list (who should receive this message)
- Write your SMS campaign (short, clear, with a strong CTA)
- Choose your sending number and timing (send now or schedule)
- Send and monitor performance (deliveries, clicks, replies, opt-outs)
The screens and button labels will be different in every tool, but those steps stay roughly the same.
How to Send a Mass Text Campaign with Pulse
Pulse is designed to make sending a mass SMS campaign part of a bigger SMS marketing and lead nurturing strategy, not just a one-off blast. Here’s how to do it.
Step 1: Get your contacts into Pulse
You can:
- Sync contacts automatically from Shopify and other sources
- Import a CSV with phone numbers, names, and other fields
- Capture new leads via forms and pop-ups and push them directly into Pulse
As you bring contacts in, use tags and custom fields to organize by:
- Stage (new subscriber, customer, VIP, inactive)
- Interests (product category, use case)
- Source (ad campaign, blog, popup, etc.)
Step 2: Create a segment for your mass text
Instead of texting “everyone,” build a focused segment, such as:
- “Customers who purchased in the last 60 days”
- “Subscribers who opted into SMS marketing but haven’t purchased yet”
- “VIP customers with high lifetime value”
In Pulse, you can filter by tags, purchase history (via Shopify), engagement, and more so your mass text is relevant, not random.
Step 3: Write your SMS campaign
Inside Pulse, create a new SMS campaign or broadcast and:
- Choose your segment (the audience you just defined)
- Set the sending number you’ve connected
- Write your message
A strong mass text will usually:
- Use the recipient’s first name if possible
- Lead with the benefit or offer
- Include urgency or a clear reason to act now
- Include a short, trackable link
- Respect compliance (no misleading claims, easy to opt out)
You can use Pulse’s AI features to generate or refine your SMS copy in seconds, test multiple versions, and keep everything on-brand.
Step 4: Choose send time and review compliance
Before sending:
- Check the send time (local to your audience if possible)
- Avoid anti-social hours in your main markets
- Confirm that everyone in the segment has SMS marketing consent
- Double-check spelling, links, and any time-limited offer details
Pulse lets you schedule your campaign for later or send immediately, and it will only send to contacts who are SMS-subscribed.
Step 5: Send and analyze the results
Once you send your mass text message, monitor:
- Delivery rate (are carriers accepting your messages)
- Click-through rate (are people tapping your links)
- Reply rate (if you use 2-way SMS)
- Opt-out rate (to make sure you’re not fatiguing your list)
- Revenue or conversions from that campaign if you’re tracking sales
Use those insights to:
- Refine your segments (send fewer, more targeted messages)
- Improve your copy and offers
- Decide how often you should send SMS campaigns to each group
Why Use Pulse for Mass Text Messages vs a Generic Tool
Many tools let you “blast” SMS. Pulse is built to go further by combining:
- SMS marketing, email, and automation in one place
- Deep e-commerce and CRM-style segmentation
- AI to create and optimize your copy
- Visual automations to follow up after your mass text (for example, sending a reminder to non-clickers, or moving clickers into a nurture flow)
So instead of a one-off mass text, you’re building an ongoing SMS marketing system that nurtures leads, reactivates inactive contacts, and supports your sales goals.
Get Started Sending Mass Text Messages with Pulse
If you’re ready to send your first mass SMS campaign and build it into a full SMS marketing strategy, you can:
- Read more about Pulse and how it fits into the Goauto ecosystem: https://www.goauto.ai/pulse/
- Go straight to free signup and start sending campaigns with AI-powered SMS and email automation: https://pulse.goauto.ai/signup
